DIGITAL PHOTOGRAPHY AND IMAGING | WEEK 7

on

DIGITAL PHOTOGRAPHY AND IMAGING | WEEK 7

NAME: Aishath Eshal Shihab
I.D: 0381863
COURSE: Bachelor of Design (Honours) in Creative Media    
GROUP: 1 

LECTURE

Colour Theory

The science and art of using color. It explains how humans perceive color; and the messages colors communicate artistically and emotionally.

  1. Cyan, magenta, yellow, and black (CMYK) are the primary colors of printing. Red, green, and blue (RGB) color is used to display on your computer screen.
  2. RGB: Additive colour mixing model -  Colour is created by mixing red, green and blue light sources of various intensities. TVs, screens and projectors use red, green and blue (RGB) as their primary colors.
  3. CMYK: Subtractive colour mixing model - Colour is created by the subtraction of light. The CMYK color system is the color system used for printing.
  4. Hue - the most basic of colour terms, denotes an object's colour. 
  5. Shade - a hue to which black is added. 
  6. Colour harmony -  arrangement of the colors in design in the most attractive and effective way for users’ perception.
  7. Monochromatic - hard to make a mistake and create the distasteful color scheme.
  8. Analogues - 3 colors located right next to each other on the color wheel. Usually one of the three colors predominates. 
  9. Complementary - colors that are opposites on the color wheel. This scheme is opposite to analogous and monochromatic since it aims to produce high contrast. Makes imagery pop, but overusing them can get tiresome.
  10.  Split-complimentary - involves the use of three colors. Start with one color, find its complement and then use the two colors on either side of it.
  11. Triadic - colors that are evenly spaced around the color wheel and tend to be very bright and dynamic. Creates visual contrast and harmony simultaneously. 
  12. The psychology of colour - colours have an extraordinary ability to provoke specific emotions for each individual and to attract people’s attention and harmony simultaneously.
  13. Warm vs. cool - Draw a line through the center of the wheel, and you’ll separate the warm colors (reds, oranges, yellows) from cool colors (blues, greens, purples).
    • Warm colours - Warm colors often evoke feelings of happiness, optimism and energy. However, yellow, red and orange can also have an attention grabbing effect and signal danger or make you take action (think stop signs, hazard warnings and barrier tape).
    • Cool Colours - Cool colors are usually calming and soothing but can also express sadness. Purple is often used to help spark creativity as it’s a mixture of blue (calm) and red (intense). 
  14. Black - often used sparingly but it works quite well as a primary colour element (like for backgrounds). It adds an air of sophistication and elegance, and also mystery, though with much bolder confidence.
  15. White - As primary, white gives off an impression of clean, virtuous, healthy. It pairs well with just about anything, making it ideal as a secondary colour.

 

TUTORIAL

- 

PRACTICAL 

Project 2B: Poster Design

Define your concept. 

  1. Visualize the theme from your Quotes of the day
  2. Sketch your mock up poster.

1. Sketch #1 (Hand Drawing)

2.Sketch #2 (Digital Drawing)

 

Comments

Post a Comment