INTERACTIVE DESIGN | Project 1: Website Redesign Proposal
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15 October 2025 - 02 November 2025
Aishath Eshal Shihab (0381863)
Interactive Design | Bachelor of Design
(Honours) in Creative Media | Taylor's University
Table of Contents
Instructions
Objective:
The objective of this assignment is to develop a comprehensive proposal
for the redesign of an existing website. The proposal should demonstrate
your ability to critically evaluate a website’s design and functionality,
and to propose design solutions that enhance user experience, aesthetics,
and performance.
Assignment Description:
You are required to select an existing website which you feel has several design and UX issue and prepare a detailed proposal for its redesign. The proposal should address the following key aspects:
Website Analysis:
Current Design Evaluation:
Provide a critique of the current
design, focusing on layout, color scheme, typography, imagery, and overall
aesthetics. User Experience (UX): Assess the site’s usability, navigation,
accessibility, and responsiveness. Identify pain points or areas that
could be improved.
Functionality:
Evaluate the website’s performance, including
load times, interactivity, and compatibility across different devices and
browsers.
Redesign Goals:
Objectives: Clearly define the goals of the
redesign (e.g., improved usability, modernized look, enhanced brand
alignment).
Target Audience:
Describe the intended audience for the
redesigned website and how the new design will better meet their needs.
Design Proposal:
Visual Design Concepts: Present your ideas
for the new visual design, including visual references, mood board and
wireframes. Discuss the rationale behind your design choices.
UX Enhancements:
Propose changes to improve user experience,
such as simplified navigation, better content organization, or enhanced
interactivity. Technical Considerations: Outline any technical updates or
changes, such as optimizing for mobile devices, or improving load times.
Submission:
Submit your E-portfolio link that includes an embedded link of your proposal. The proposal can be prepared using any form of presentation application such as Google Slide or Canva.
Proposal
Feedback
Separate the inspiration photos of the websites, the typography, the colour palettes, and the wireframes into different slides so that it is all visible, not overlapping, and neater.
Reflections
This project helped me learn that a good website involves many things outside of just the aesthetics. The layout, relevance of elements, functionality, and navigation are just as, if not more, important as the colour scheme, typography, and images.
I also learned that a website has to be designed specifically for different browsers and different types of devices. Otherwise it will be a mess. Like this website, the Zoo Negara website, is pretty much not accessible on mobile devices.
Before this, I did not consider that the design and layout had to be catered to a target audience but it does make sense that everything you create should have a target audience, including websites, especially since you need a specific type of people to use your website.
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