Intercultural Design | Task 1: Proposal
- Date: 03/02/2025 - 20/02/2025 (Week 1 - Week 3)
- Deadline: 20/02/2025 (Week 3)
- Aishath Eshal Shihab, 0381863
- Bachelor of Design (Honours) in Creative Media - Taylor's University
- Task 1: Proposal
Table of Contents
Lecture
Visuals are everything that can be seen, and everything that can be produced/created by humans that can be seen.
Designers need to be aware of cultural nuances, symbolism, and context to create inclusive designs that resonate with diverse audiences.
Design Significance
By understanding the significance of the
graphics in its culture, philosophy, sociology, and origin, we are able to
identify the social, cultural and political sphere where the design elements
reside.
Cultural significance in design also encompasses functionality, usability, and overall user experience.
Design Sensitivity: Cultural Sensitivity
Awareness
Certain symbols and images can carry
different meanings in different cultures.
Colours can have
cultural differences and their meanings could vary across different
societies.
Choosing culturally appropriate fonts and text are important, as is considering language variations and accurate
translations.
Addressing
Designers should strive to create and experiences that
are accessible and inclusive for people of various cultural
backgrounds.
Gain insights into cultural preferences and behaviors by
conducting thorough user research.
Adapt designs to specific
cultural contexts through localization.
Design teams will
benefit from cultural awareness training to develop a better
understanding of diverse perspectives and sensitivities.
Instructions
Task 1: Proposal
A proposal to concretise ideas, supported by research, for a final design revolving a given theme that reflects students’ understanding and interpretation of global issues and design aesthetics.
Requirements
- The general theme is “Designing Urban Futures”
- In this project, you will work in intercultural teams to investigate urban mobility experiences within a city, focusing on how people move through the city — and where existing systems succeed or fail different communities. Through research, observation, and design experimentation, you will develop human-centered design interventions that respond to real urban challenges in the city, aligned with sustainability, inclusivity, and community impact.
- Produce some preliminary ideas on how to visually express your interpretation using design language. Each idea is to be supported by a short rationale. Conduct visual research to help expand your idea generation.
Proposal
Feedback
Week 2
General Feedback: We had a total of 7 ideas before making the
final proposal and Mr. Fitri assisted us in choosing the best 3.
Specific Feedback: None.
Week 3
General Feedback: Chinese New Year, no class.
Specific Feedback: Chinese New Year, no class.
Reflections
Experience
During this task, while coming up with ideas and problems about city life, I experienced thinking that it is actually really inefficient. Whether it is Kuala Lumpur or my home city, or even the cities that my group members were from, there was always group of people (mostly pedestrians and handicapped people) that faced issues with travelling and navigating.
Observations
I observed that although we did not give ourselves different topics to come up with ideas for, me and all our group members somehow came up with all different ideas. It is really interesting to think that even if we are all in the same place we all think and experience life in our own unique way.
Findings
While doing this task, I found that my struggle to get around and explore as a pedestrian was the same as everyone else. Even though there are canopy walks above the roads and we have the public transport systems, it always takes much longer to get from one place to another if you aren’t driving. This is really unfair on people who cannot drive or do not wish to drive.
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