Intercultural Design | Task 2: Field Study
- Date: 03/03/2025 - 08/03/2025 (Week 4 - Week 5)
- Deadline: 08/03/2025 (Week 5)
- Aishath Eshal Shihab, 0381863
- Bachelor of Design (Honours) in Creative Media - Taylor's University
- Task 2: Field Study
Table of Contents
Lecture
Most students projects are visually impressive, but culturally thin, socially irrelevant, and a portfolio trap.
Decorative Design
Designs that start with aesthetics and solved
assumed problems instead of lived ones.
Impact Driven Design
Starts with people, and responds to lived
experiences.
Designers vs. Users
Designers are biased to clean, minimalist, and
modern visuals, a universal scope, and focuses on aesthetics. While users
prefer cultural and familiar visuals, a local/contextual scope, and focuses on
a clear direction.
Instructions
Task 2: Field Study
Students will conduct a data gathering collection process about the culture with relevance to the theme and your research objectives.
Requirements
The students are required to collect visual, oral, textual and tactile
artefacts
that would be part of their research materials for the ideation in Project 1
(proposal). All collected artefacts and materials must be recorded, kept and
documented, accompanied by necessary
information such as the type of
artefact and material, its purpose, its symbolism, its cultural/historical
background, and more, depending on the kind of artefact and material.
Field Study Presentation
Feedback
Week 4
General Feedback: No class, field study.
Specific Feedback: No class, field study.
Week 3
General Feedback: None.
Specific Feedback: Use what we found in SS15 to compare with the situation in Al-Balad to
come up with ways we can improve the navigation situation in Al-Balad.
Reflections
Experience
My experience with this field study was quite positive. My group and I walked around the streets in SS15, taking notes of the useful places and signs we saw, and we took pictures of things that we observed that we felt like was either good or bad for the navigation for the area. It was really hot and a lot of us were fasting so we got tired pretty quickly but that helped us experience how people navigating SS15 feel.
Observations
On the field study at SS15, we observed that navigating SS15 is also inadequate for how popular the area is. While most of the sidewalks are spacious and shaded, there is no signage used to direct visitors, while there are an abundance of signs all around the signs and walls to advertise all sort of stores and products. So even if they added signs for directing, visitors would get distracted and miss it. My group and I also noted how many places would be perfect to create shaded seating areas and all the trash that was piled up on the sidewalk.
Findings
I found that doing a field study is more efficient than making assumptions about the place and taking other people's word, because we were able to see and experience for ourselves how navigating around SS15 is like and what would improve a person;s navigation experience and what would make navigation harder.
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